{"id":88,"date":"2025-10-16T14:52:50","date_gmt":"2025-10-16T12:52:50","guid":{"rendered":"https:\/\/www.dreamfright.art\/inkylya\/?post_type=realisation-mmi&#038;p=88"},"modified":"2025-11-09T23:16:05","modified_gmt":"2025-11-09T22:16:05","slug":"sae-1-01-audit-de-communication-numerique","status":"publish","type":"realisation-mmi","link":"https:\/\/www.dreamfright.art\/inkylya\/realisation-mmi\/sae-1-01-audit-de-communication-numerique\/","title":{"rendered":"SAE1.01 | AUDIT DE COMMUNICATION NUMERIQUE"},"content":{"rendered":"\n<p>Dans le cadre de cette SAE, nous avons men\u00e9 un audit complet du site web du Mus\u00e9e des Beaux-Arts de Nancy. L\u2019objectif \u00e9tait d\u2019en analyser l\u2019environnement \u00e9conomique, culturel, juridique et m\u00e9diatique, tout en \u00e9valuant le site selon des crit\u00e8res d\u2019ergonomie, d\u2019accessibilit\u00e9 et d\u2019\u00e9co-conception. Nous avons \u00e9galement interpr\u00e9t\u00e9 ses choix graphiques (couleurs, typographies, visuels), identifi\u00e9 ses cibles principales \u00e0 travers l\u2019analyse des contenus et du ton employ\u00e9, et extrait des indicateurs de performance tels que la fr\u00e9quentation et l\u2019impact \u00e9conomique.<\/p>\n\n\n\n<p>Pour cela, nous avons mobilis\u00e9 des outils d\u2019\u00e9valuation web, r\u00e9alis\u00e9 des moodboards, des wireframes, des analyses concurrentielles et con\u00e7u des personas afin de mieux cerner les publics vis\u00e9s. Ce projet, r\u00e9alis\u00e9 au premier semestre, nous a permis d\u2019acqu\u00e9rir une d\u00e9marche rigoureuse et critique en mati\u00e8re d\u2019audit num\u00e9rique.<\/p>\n","protected":false},"featured_media":90,"template":"","meta":{"_acf_changed":true},"competence":[7],"domaine":[6],"niveau":[2],"class_list":["post-88","realisation-mmi","type-realisation-mmi","status-publish","has-post-thumbnail","hentry","domaine-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SAE1.01 | AUDIT DE COMMUNICATION NUMERIQUE - PORTFOLIO | Lea LOMBARD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dreamfright.art\/inkylya\/realisation-mmi\/sae-1-01-audit-de-communication-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAE1.01 | AUDIT DE COMMUNICATION NUMERIQUE - PORTFOLIO | Lea LOMBARD\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de cette SAE, nous avons men\u00e9 un audit complet du site web du Mus\u00e9e des Beaux-Arts de Nancy. 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