{"id":115,"date":"2025-11-07T15:04:19","date_gmt":"2025-11-07T14:04:19","guid":{"rendered":"https:\/\/www.dreamfright.art\/inkylya\/?post_type=realisation-mmi&#038;p=115"},"modified":"2025-11-09T23:04:19","modified_gmt":"2025-11-09T22:04:19","slug":"sae1-02-recommandation-de-communication-numerique","status":"publish","type":"realisation-mmi","link":"https:\/\/www.dreamfright.art\/inkylya\/realisation-mmi\/sae1-02-recommandation-de-communication-numerique\/","title":{"rendered":"SAE1.02 | RECOMMANDATION DE COMMUNICATION NUM\u00c9RIQUE"},"content":{"rendered":"\n<p>Dans le cadre de la SAE 1.02, notre groupe a d\u00e9velopp\u00e9 Cinnamon, une application num\u00e9rique innovante prenant la forme d\u2019un serious game d\u00e9di\u00e9 \u00e0 la sant\u00e9 mentale. Ce projet visait \u00e0 concevoir une strat\u00e9gie de communication compl\u00e8te pour le lancement fictif de ce service, r\u00e9pondant \u00e0 un besoin concret : permettre aux utilisateurs de prendre soin de leur bien-\u00eatre de mani\u00e8re ludique et accessible.<\/p>\n\n\n\n<p>Nous avons ainsi \u00e9labor\u00e9 une recommandation marketing (analyse concurrentielle, ciblage, positionnement, SWOT, copy-strat), ainsi qu\u2019une strat\u00e9gie de communication digitale, accompagn\u00e9e de divers supports : moodboard, charte graphique, affiche et spots radio multilingues.<\/p>\n\n\n\n<p>\u00c0 travers Cinnamon, nous avons souhait\u00e9 sensibiliser un large public aux enjeux de la sant\u00e9 mentale, tout en mettant en \u0153uvre les diff\u00e9rentes \u00e9tapes d\u2019une d\u00e9marche de communication professionnelle.<\/p>\n","protected":false},"featured_media":116,"template":"","meta":{"_acf_changed":true},"competence":[8],"domaine":[6],"niveau":[2],"class_list":["post-115","realisation-mmi","type-realisation-mmi","status-publish","has-post-thumbnail","hentry","domaine-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SAE1.02 | RECOMMANDATION DE COMMUNICATION NUM\u00c9RIQUE - PORTFOLIO | Lea LOMBARD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dreamfright.art\/inkylya\/realisation-mmi\/sae1-02-recommandation-de-communication-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAE1.02 | RECOMMANDATION DE COMMUNICATION NUM\u00c9RIQUE - PORTFOLIO | Lea LOMBARD\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de la SAE 1.02, notre groupe a d\u00e9velopp\u00e9 Cinnamon, une application num\u00e9rique innovante prenant la forme d\u2019un serious game d\u00e9di\u00e9 \u00e0 la sant\u00e9 mentale. 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